10pdm Features in “The Apprentice”

Ok, so it’s a slight exaggeration but sharp eyed viewers of BBC’s “The Apprentice” with Sir Alan Sugar may have noticed the guy’s team racing past our Soho shop. After popping into our local Italian deli (the foodie’s delight that is Camisa) to score some white truffles they can be seen jumping into their waiting limo, parked outside our store. Sadly for them it wasn’t the previous week’s episode where we would have gladly helped them get to grips with DVD duplication and authoring!